Last weekend after I had after boarding a Jet Lite flight at Guwahati, I noticed the gentlemen on the aisle seat pull out a Galaxy S. He did not seem to be the usual tech savvy person I would have expected to see with a high end android phone. I little later I noticed a younger girl with a Xperia X10 mini on the other aisle seat in my row.. This made four android phones in a row of 6 people, this after counting my Galaxy S and wife’s Galaxy 3 Apollo.
Only a couple of days back, the tenant at my father’s house in Guwahati was talking about buying a Galaxy Tab 10.1 and not buy a iPad2.
All this time, I was under the impression that Android phones were becoming a hit only with the tech savvy folks in bigger cities. It is common to see plenty of folks with Android phones at my office in Bangalore. In a place like Guwahati and other smaller cities where feature phones still rule and where Nokia is still a very strong brand, I was not expecting to see Android making such a headway.
This is the Android moment.
The mainstream tech press hails Android as a success because it now sells more than iPhone in US. But can the Android phone makers get a true mass market phone for places like India.
What would it take for a successful mass selling Android phone in India -
Price should be sub-5K INR, a capacitive screen, a processor adequate to make the UI responsive without lag and at least 5 day standby without mobile data. All fancy features can be cut, as long as the phone is not crippled by a underpowered CPU and badly customised OS. Think like GPS, 3G , even wifi can be skipped to keep the cost down. At this time 3G services in India is a sham, too expensive and cant do much with the crippled metered plans.
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