analysis / cricket — 1 comment
05
Feb 07

More on the Neo Sports tastless ads

In my earlier post ,Tasteless Ads on Neo Sports Can Send Wrong Message, I had pointed out the these ads does not show India in a good light.

According to this news report [external link] in Hindustan Times, some people have approached the Advertising Standards Council of India (ASCI) with complaints against Neo Sports India regarding these ads. The report seems to indicate that the concern in the complaints related to racism.

I do not think the intent of the ads is racism. However, the way these ads are projecting foreign visitors being treated in such shabby and disrespectful manner could dent India’s image, irrespective of whether you consider racisim or not.

Meanwhile, West Indian cricket series is over. And now the Sri Lankan team is in India to play a 4 match ODI series against India. Predictibly, Neo Sports India has extended the “Tough to be …” ads now on the visiting Sri Lankan side. So as an Indian and a cricket fan can I assume, Neo Sports will continue such ads against any cricket team that comes to visit India.

I think irrespective of what the ASCI says on the matter related to the “Tough to be …” ads, Neo Sports can show some maturity and pull off those ads.

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analysis / cricket — 1 comment
26
Jan 07

Tasteless Ads on Neo Sports Can Send Wrong Message

Neo Sports is a new TV channel in India. Their tag-line is “Home of Cricket in Indian Television”. They are carrying the ongoing India-West Indies cricket series being played in India. I am not writing this post, not about their cricket coverage. But about some in-house ads they are running with the tag-line “It’s tough to be a West Indian in India”. To many such ads can be considered racial and provocative.

In one of the ads, they show a West Indian guy going to a dhaba where he is fed a dish red with chillies. He is crying for water after the first bite of this red curry. No one in the dhaba let him have water. One gentleman in the dhaba pokes his finder into a glass of water so that the West indian guy cannot drink, finally he goes to the hand-wash. Here another gentlemen just cuts off he water supply. The ad end with the pathetic tag-line “It’s tough to be a West Indian in India“. Sick ad.

Then there is another ad. A West Indian couple goes on a romantic boat ride on a large lake. Here their Indian boatman takes them to the middle of the lake throws his oars into the water. Then he jumps into the water swimming back to the shore. Leaving a visibily terrifed West Indian couple stranded in the middle of the lake on a small boat with no oar-man and no oars. This ad also ends with the sick tag line “It’s tough to be a West Indian in India”

Indian tradition says “atithi deva bhabo” (a guest is like god). If these ads are a measure of how a guest is treated in India, then who will visit India. These ads do not project the real picture, but just creativity gone wrong.

Does Neo Sports realize that in 2 months, the Indian cricket team will be in West Indies to play the Cricket Work Cup ? So, will the West Indians or anyone else send such tasteless messages to the Indian team when they go to play cricket series abroad.

I am unable to see any humor in this ads. I think these will send a very wrong message to our West Indian guests. Neo Sports channel can help by show more maturity. Is anyone listening ?

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analysis — Leave a comment
26
Jan 07

ICICI Bank : Anti-Phising ads on National TV

In recent times phishing (read scam) on the internet in increasingly becoming a nasty threat. The term phising generally refers to a kind of internet fraud where an unsupecting person receives an apparently genuine looking email, which has been carefully forged to look almost like an genuine email. Typically, such emails would cite some genuine looking information and ask unsuspecting people to reply back with passwords or pin numbers. In some cases, these emails would provide links to phishing website, that impersonated the real website. If a user clicks on such links and tried to log into the forged website, his/her password would get logged and misused by the phisher(the person or the group responsible for the scam).
Know more about phishing here and here.

ICICI Bank is one of the largest banks in India. Recently it has started a Television campaign on national TV to make people aware of threats of phishing. It is really appreciable effort on the part of the ICICI Bank to launch this effort. In general most people are not aware of what phishing is all about and can easily fall prey to internet scamsters. Like most banks ICICI has a web page education customers on internet frauds and phishing (Link to the page) .
The internet scamsters are always finding innovative ways to dupe normal people who use the internet. Along with awareness of the internet threats, using a good set of tools while using internet could help :

  1. Use email service or email clients that support anti-spam.Email services like Yahoo mail and Gmail have effective anti-spam tools. Email clients like Mozilla Thunderbird, Apple Mail have very good anti-spam filters built into it.
  2. Use web browser that warns when a the user for some reason ends up in a suspected phishing site. Mozilla Firefox 2.0, Microsoft Internet Explorer 7 and Opera 9 supports built in anti-phishing protection.
  3. Third party tools like MacAfee Site Advisor can also be very helpful on protecting the end user against phishing and other internet spam. Site Advisor works with both Internet Explorer and Firefox.

ICICI Bank is right on with their campaign against the internet threats like phising. Their nationalally televised ads against phishing will go a long way to make the average internet user aware of threats of internet scams and help safer internet experience. Keep up the good work ICICI Bank.

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macintosh / software — Leave a comment
28
Sep 06

Universal AC3 codec for QuickTime

Finally we have a working AC3 codec that works on the Intel Macs. Get it from A52Codec 1.7.2 – VersionTracker. This one really works 🙂

Usually you will find AC3 audio on those common DivX movies, DVDs etc. Until now ac3 audio would not play on the Intel Macs- both on Front Row or Quick Time. Sometime back, somewhere on the web, I came across another universal ac3 code for QT, but this one just kept crashing the QA player or Front Row.

With this new A52Codec v 1.7.2 universal binary available at Version Tracker, ac3 audio playes great on QT or Front row. The code appears pretty stable and the audio clear.

The download comes in a dmg format. After clicking on the DMG from the Finder, it’s almost drag and drop install.

  1. Drag & drop the A52Codec.component into /Library/Audio/Plug-Ins/Components
  2. Drag & drop the AC3MovieImport.compontent into /Library/QuickTime
  3. Drag & drop A52Preferences.app to your Applications folder.

Big thanks to the creators of of this codec.

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analysis — Leave a comment
27
Sep 06

On Writing Resumes

Came across this article at digg. Read more at Lifeclever.com and the discussion at digg.com : The 7 deadly sins of resumé design. Adding my 2 cents on this.
What you need to be conscious in a resume design are:

1. A resume should not be longer than 2 pages
2. Summary of your work experience MUST be available at the first few paras in your resume
3. Leave out personal details
4. Highlight your strong points or great work using bold letters.
5. Describe your role in the work/project, not what the project was all about.

Last but not the least – be honest in your resume

Generally when a resume reaches a hiring manager, he/she has very little time to scan to complete resume. So, it is very important to be brief and to the point.

A common mistake I have observed in resumes is that they are too long. In most cases a hiring manger would spend only a few seconds on your resume. So getting his/her attention in the first few seconds is very important.

A good resume is only good enough to get you to an interview.

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